Impact in the international snack markets
GIAGO is an innovative snack company based in NSW, focused on creating a unique lentil-based snack with a playful twist—each snack includes a joke insert designed for sharing online via a QR code. Their vision combines tasty, healthy snacking with engaging, shareable content, positioning GIAGO as a fun and modern brand in the snack food industry.
Challenge
GIAGO faced significant technical hurdles, particularly in automating the placement of the paper joke insert onto uncooked dough, a crucial step for quality and scalability. Additionally, the company sought advice on establishing a manufacturing presence in Australia, including setting up premises and sourcing appropriate technology, to meet increasing demand and expand their market reach.
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Approach
The AMC Network began with a comprehensive Technical Review to understand GIAGO’s manufacturing process, identify bottlenecks, and explore automation opportunities. This high-level assessment provided strategic guidance on automation systems, investment options, and business development pathways.
Building on this, a half-day in-person co-design workshop was held, bringing together GIAGO’s co-founder, AMCN technical specialists, and business advisors. During this session, in-depth discussions focused on streamlining the insert application process, evaluating robotic and automation solutions, and planning the setup of dedicated manufacturing facilities in Queensland.
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Outcome
GIAGO’s innovative approach, supported by strategic automation and facility development, positions them to scale effectively and make a significant impact in the Australian and international snack markets.
